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March 24.2026
2 Minutes Read

Plain Jane Ice Cream Reopens: A Taste of New Zealand in Vancouver

New Zealand-style soft serve shop in Vancouver with berry swirl cone.

New Zealand-Style Soft Serve Makes a Sweet Comeback in Vancouver

Vancouver's food scene is buzzing with excitement as Plain Jane Ice Cream has reopened its doors, bringing a unique taste of New Zealand-style soft serve back to the community. After a break in 2025 for renovations, the beloved shop on East Hastings Street has transformed from a simple walk-up window into a cozy spot with seating, inviting more patrons to enjoy its delights.

What Makes Plain Jane Stand Out?

Plain Jane is renowned for its commitment to quality, using organic French vanilla ice cream coupled with real frozen fruit. This emphasis on fresh ingredients means that each scoop is not only delicious but also crafted with care. The variety of flavors available rotates throughout the season, providing options like strawberry, blueberry, and raspberry that are sure to excite your taste buds.

A Perfect Spot for Warmer Days

The timing of the reopening couldn't be better, as spring brings warmer weather perfect for enjoying a refreshing ice cream treat. Guests can now partake in a delightful scoop of real fruit ice cream while sitting comfortably in the newly upgraded space from noon to 10 p.m. every day. With the scenic backdrop of Vancouver, this spot is sure to become a favorite for both locals and visitors alike.

Learning From Local Favorites

Similar to other local spots like Alice & Brohm Ice Cream Co. in nearby Squamish, which also specializes in real fruit ice cream, Plain Jane follows a philosophy of simplicity and quality. With locally sourced fresh ingredients, these shops create a delightful experience that resonates with those who appreciate authentic flavors and a community-driven approach.

If you're in the area, make it a point to visit the revamped Plain Jane Ice Cream at 2295 E. Hastings St. You won't want to miss out on this delicious treat that celebrates both the essence of New Zealand and the vibrant, open spirit of Vancouver's food culture.

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