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February 02.2026

2 Minutes Read

How a New Canadian Social Network is Redefining Community Engagement

Person smiling outdoors in a forest, showcasing a Canadian social network spirit.

A Vision for Community-Centric Social Networking

Jessica Glowacki, a visionary entrepreneur, has transitioned from significant roles in Reddit and Lululemon to create EH!, a Canadian social network designed to cultivate community connections. Launched in 2025, EH! has rapidly gained traction among Canadians disillusioned by conventional social media algorithms that prioritize outrage and sensationalism over genuine human connection.

Building a Social Network from the Ground Up

Glowacki's innovative approach steers clear of the typical algorithm-driven feeds common in platforms like Facebook and Twitter. Instead, EH! mimics the charm of community bulletin boards—where locals can post and engage in a chronological feed of updates. Users choose their geographic focus, enhancing the sense of belonging while fostering local discussions. “We want to strengthen connection, not exploit it,” she emphasizes, echoing the sentiment of many Canadians longing for a more community-driven digital experience.

A New Approach to Engagement and Visibility

While most social media platforms reward virality, EH! flips the script entirely. Small businesses receive free exposure, advancing community nourishment without the coercion of pay-to-play models. By ensuring that local enterprises thrive, the platform encourages residents to spend within their neighborhoods, thus bolstering the local economy.

Addressing the Challenges of Modern Connectivity

Designed to perform well even in low-bandwidth environments, EH! ensures that rural users are equally heard as urban dwellers. Glowacki's team actively seeks feedback from these communities, showcasing a responsive platform built on grassroots input. This controversial focus on deepening community ties stands in stark contrast to existing social networks that often promote divisive content.

Harnessing AI Responsibly

In a world where artificial intelligence can amplify biases and misinformation, Glowacki is leveraging technology to enhance user experience without compromising ethical standards. While AI has accelerated the platform's development, human oversight remains paramount in establishing community norms and moderation practices—a testament to the priorities of EH! Customers can rest assured that their interactions are safeguarded under robust standards of data privacy and moderation.

The Future of Social Media in Canada

As EH! continues to grow, it represents a significant shift in the Canadian tech scene, aligning with other emergent platforms keen on respecting user privacy and community integrity, such as Gander. These movements highlight an urgent demand for social networks that prioritize user trust, local engagement, and ethical practices.

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