Celebrate 30 Years of Transit with a Unique Craft Soda
As Metro Vancouver's iconic 99 B-Line bus route turns 30, a special tribute is being made to mark this milestone. TransLink has teamed up with Vancouver's Callister Craft Soda to introduce a limited-edition sparkling soda: 99 B-Line Blueberry & Honey. This craft drink is not just a refreshment, but also a nostalgic nod to the route's past, bringing back memories of the 1990s when it was first launched. The can features vibrant purple and yellow colors reminiscent of the original branding, complete with a playful bee mascot that brings the 'B-Line' name to life.
Tasting the Nostalgia: A Craft Soda with Local Ingredients
Callister Craft Soda is known for its small-batch sodas made with natural ingredients. The 99 B-Line Blueberry & Honey soda boasts a deep purple hue and combines the flavors of sweet blueberries with floral honey. It is crafted to offer a drier taste than typical sodas, allowing it to be enjoyed alone or mixed with alcoholic beverages, catering to all types of enthusiasts.
Beyond the Beverage: The Legacy of the 99 B-Line
Launched on September 3, 1996, the 99 B-Line was initially a vital service connecting Lougheed Mall to the University of British Columbia (UBC). The route has since evolved, demonstrating its significance in shaping public transit usage across the region. Currently, it sees around 34,700 riders on weekdays, a testament to its enduring popularity. Major changes are on the horizon, with the route expected to be truncated again in 2027 with the opening of the Millennium Line's Broadway extension. This reflects transit's adaptive nature in response to growing community needs.
The Impact of the 99 B-Line on Metro Vancouver
More than just a bus route, the 99 B-Line laid the groundwork for robust public transit ridership in Metro Vancouver. The introduction of the U-Pass for UBC students in 2003 transformed transit accessibility, making it an integral part of daily life for many residents. As the 99 B-Line continues to celebrate its legacy through innovative collaborations like this craft soda, it highlights the importance of maintaining and celebrating local public transit history.
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